by ryan shell on March 7, 2010
Why has the City of Greensboro reinvented the wheel by establishing a second Twitter account to promote the Google initiative?
The city’s original Twitter account can be found at http://twitter.com/greensborocity. Looking at the account you’ll see that they are following 4 people (not a best practice) and have a total of 1,430 followers, which is a sizeable amount.
A new Twitter account has been established for the Google initiative and can be found at http://twitter.com/GoogleGSO. In comparison with the original account this one is following 110 people and has 46 followers.
46 followers compared to 1,430 followers…
I appreciate branding, but reinventing the wheel and ignoring a mass means of communication that is already established would not have been my recommendation.
Furthermore, the Twitter account will be actively promoted during this initiative and the City could have used this opportunity to grow the base of their original account. Had a second meeting been scheduled to discuss social media/marketing ideas this could have been easily flushed out.
PS – I’m still wondering where Mayor Bill Knight is… maybe he prefers Bing.
by ryan shell on March 4, 2010
As you’ve probably heard by now, the District 5 council representative Trudy Wade has entered the NC Senate District 28 race. Wade, who is no stranger to the campaign trail and fundraising, is “going to win” according to one of her supporters that I recently spoke with.
It’s time for some “what ifs” so I sent Pat Boswell with the City of Greensboro the following question,
“Hypothetically speaking, if Trudy Wins the State Senate seat, what is the process for finding her replacement mid-term? Also, once that replacement is found and council votes, what happens if the vote is 4 yes’s and 4 no’s? Who is the deciding vote?”
Pat’s response (forwarded from legal) is below,
“Ryan, here’s what I’ve been able to get you. At the current time the only portion Legal can answer is that the Council must name her replacement. There are several other issues such as the “tie” issue; can she vote for her replacement if she is not yet sworn in as Senator; etc. They’ll get to those in the immediate future.”
If a tie was to take place, and with this council anything appears to be a possibility, could the Governor be breaking a tie in Greensboro? I’ll let you know what Legal has to say.
